Long-term thinking A valued customer for two decades: the Analytik Jena logo can be seen everywhere at the ICSI, the Institute for Cryogenic and Isotopic Technologies in Ramnicu Valcea.
Analytik Jena Romania
Founded in
2008
Time zone
UTC +1
Employees
15
Currency
LEU
Since it was founded in 1990, Analytik Jena has been represented in Romania – initially as an independent company run by Viorel Vasilescu, father of Carmen Dumitrescu, who now heads the firm herself. Analytik Jena went on to purchase the company in 2008, whose Bucharest-based staff of 15 provide sales and after-sales service not only within Romania but also in Croatia, Kosovo, Serbia, Hungary, Macedonia, Bulgaria, Moldova, and Albania.
A valued customer for two decades: the Analytik Jena logo can be seen everywhere at the ICSI, the Institute for Cryogenic and Isotopic Technologies in Ramnicu Valcea.
"Just about every sort of equipment ever built by Analytik Jena for analytical measurement can be found at ICSI." And, as Carmen Dumitrescu, Managing Director of Analytik Jena in Bucharest likes to mention: "It’s all still running, it’s very robust."
The National Research and Development Institute for Cryogenic and Isotopic Technologies (ICSI) was founded in 1970 to design and construct factories that manufacture heavy water (deuterium oxide) for atomic energy plants. The state research center now has a much broader range of activities and is a participant in numerous European Union research and technology transfer programs. "The ICSI has been a customer of ours for 20 years. It is currently conducting research on fuel cells for vehicles and, with the help of our instruments, on analysis methods for a wide variety of samples. And laboratory services round out the portfolio. There are few private labs offering this in Romania," Carmen Dumitrescu added.
Wine and drinking water are analyzed there alongside sewage and wastewater, with several Analytik Jena atomic absorption spectrometers and an ICP-MS instrument present in the metal isotope laboratory and ready for use. The partnership extends to the sponsorship of the institute’s annual conference, with Analytik Jena employees taking part in equipment displays and presentations.
»Some of our instruments have been running for 20 years.«
Carmen Dumitrescu, Managing Director
If you work in Romania …
At work in Romania …
… things can be quite traditional. "We’re not keen on surprises," Adrian Barbu said with regard to the often conservative culture there, with clear lines drawn, for example, between friendship and customership.
Away from work in Romania …
… the staff go on an annual team-building trip to the Transylvanian Alps, legendary home of Dracula. The team heads off for a weekend in summer to relax and walk the hills together – but only once all work-related issues have been fully settled!
Easter and Christmas in Romania …
… are important times of the year. And the Analytik Jena team gets together then as well – with plenty of food and drink, of course. Balkan traditions meet Hungarian and Turkish influences in the national cuisine to produce a harmonious explosion of flavor.
In my element
Adrian Barbu
Area Manager, Bucharest
Workwise, I’m in my element …
… when we gain the confidence of new customers by helping them out of hopeless situations. I wouldn’t like to use clichés here, but I’m in my element when we’re able to satisfy customers’ needs in the long run. I learn a lot about people at work and also about expecting the unexpected. Sometimes just when you think you’re nearly done, new questions arise. You can count on things only once the contract is signed.
Privately, I’m in my element …
… when I go fishing with old friends from university. We have a saying in Romania that "Fishing starts over every time you hit the water," because it’s always a new challenge. The catch is not the main thing, it’s all about spending quality time together. And I also like to play and watch football. Just like most men.
My present for the anniversary …
… I’d wear the traditional embroidered shirt reserved for major life events in my country. We wear it for Christmas when we move from house to house singing Christmas carols. That’s a very old tradition. And even if my exact wedding date is no longer certain due to the pandemic, I do know exactly what I’ll wear for it: my traditional shirt from Bukovina, where my family comes from.
Nicolae Gavrila
Regional Service Manager, Bucharest
Workwise, I’m in my element …
… when I’m helping European engineers complete their tasks in the field and am able to shake the hands of esteemed, satisfied customers.
Privately, I’m in my element …
… when I discover the challenges and gifts life presents us through the eyes of my small children.
My present for the anniversary …
… would be a short meditation looking back at the past and forward to the future.
Carmen Dumitrescu
Managing Director, Bucharest
Workwise, I’m in my element …
… when I visit customers and see that they’ve been won over by our equipment – and then when their signatures underscore that confidence.
Privately, I’m in my element …
… with my family on the Greek coast, which is almost as close to us as the Black Sea. We have a few favorite spots there. Time spent with my family is very precious to me.
My present for the anniversary …
… I’d bring a photo album to show how beautiful Romania is: the Danube Delta, the Transylvanian castles, the Carpathians, the painted monasteries of Moldavia …
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